In this Google Search buzz, if someone is interested in you
or your business then your name and your business name is important to that
person. What we all do – We all just Google around and try to figure out your
Reputation. Believe it or not Online Reputation is so important for all
of us, your social appearance on Google Search Result could become a make or
break situation for you.
Sometimes people don’t take it seriously and if someone search
about you or your company on Google and happens to get negative, irrelevant
stuff about you on Google search first page result, what could be the possible come
outs.
If in case negative, irrelevant
results is the case with you, it’s time for you to wake up, hire a Reputation
Management consultant or dig into help guides to improve your reputation
management by yourself.
Here in this Reputation Management Guide, I would like to
mention few case scenarios, key pointers and possible tested solutions involved in the process of Reputation
management.
First of all, Sign out of Google account and search for your
name or business. Google logged in account shows personalized results and localized
results and we don’t want that to be included while searching for your name or
business/company name on Google search.
Use most common phrases which represent you or your business
like “Khaitan fans review”, “Joseph law firm LLC CA”, “Joseph Hollander and
Craft LLC” etc. you will better aware of it.
What did you find, just analyze it carefully. You may find
reviews for your business as “keyword Reviews” results, or you may find some
blog written exclusively as customer satisfaction or complaints. If it is good
then it’s a win-win situation for you, if it is not and Google search is full
of bad stuff about your or your company, it’s time for you to be concerned
about it.
You can formulate four types of search results to identify
the severity of the situation. Negative is the worst of all situation categories.
Basically it’s really bad situation. Some angry customer, a former or current business
rival, an online bad reputation management freelancer hired by someone can make
your online Reputation, a negative online Reputation with few words article, a
bad photo etc.
Irrelevant Online Reputation means search results are
about you, but that’s not what you want to come up on Google first page when
someone searches about you.
That’s not me man! This identifies you when someone searches
your name of business and the results shown are related to someone else.
This could cause you loss in business. So you want your name and business to be
on the first page of Google search results.
And the best one is the Positive and Relevant search
results. Out of hundreds or may be thousands of people out there, you are the chosen
one by Google to be on the top of the search list, Great. Still you can make it
better by working around your profiles and related context.
Yes. Online reputation is so important for our business. Nice post. I like your post a lot. online reputation management agency in Mumbai
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