Why Reputation Management is so Important for All of Us?

In this Google Search buzz, if someone is interested in you or your business then your name and your business name is important to that person. What we all do – We all just Google around and try to figure out your Reputation. Believe it or not Online Reputation is so important for all of us, your social appearance on Google Search Result could become a make or break situation for you.

Sometimes people don’t take it seriously and if someone search about you or your company on Google and happens to get negative, irrelevant stuff about you on Google search first page result, what could be the possible come outs.

 If in case negative, irrelevant results is the case with you, it’s time for you to wake up, hire a Reputation Management consultant or dig into help guides to improve your reputation management by yourself.

Here in this Reputation Management Guide, I would like to mention few case scenarios, key pointers and possible tested solutions involved in the process of Reputation management.

First of all, Sign out of Google account and search for your name or business. Google logged in account shows personalized results and localized results and we don’t want that to be included while searching for your name or business/company name on Google search.

Use most common phrases which represent you or your business like “Khaitan fans review”, “Joseph law firm LLC CA”, “Joseph Hollander and Craft LLC” etc. you will better aware of it.

What did you find, just analyze it carefully. You may find reviews for your business as “keyword Reviews” results, or you may find some blog written exclusively as customer satisfaction or complaints. If it is good then it’s a win-win situation for you, if it is not and Google search is full of bad stuff about your or your company, it’s time for you to be concerned about it.

You can formulate four types of search results to identify the severity of the situation. Negative is the worst of all situation categories. Basically it’s really bad situation. Some angry customer, a former or current business rival, an online bad reputation management freelancer hired by someone can make your online Reputation, a negative online Reputation with few words article, a bad photo etc.

Irrelevant Online Reputation means search results are about you, but that’s not what you want to come up on Google first page when someone searches about you.

That’s not me man! This identifies you when someone searches your name of business and the results shown are related to someone else. This could cause you loss in business. So you want your name and business to be on the first page of Google search results.

And the best one is the Positive and Relevant search results. Out of hundreds or may be thousands of people out there, you are the chosen one by Google to be on the top of the search list, Great. Still you can make it better by working around your profiles and related context.

Understand Reputation Management with the help of a real world example.