How to sell products without selling using landing pages?

Instead of having good traffic to my landing pages somehow I am not able to covert those leads into actual sales? Can you tell me why is that happening to me?

If this is the question you want to ask then here is place to get answer to it. This blog is written to address few problems and there solutions associated with landing pages sales conversions.

Idea of selling using Landing Page

First you have to understand a landing page isn’t actually a direct sales page. In direct sales focus is on features but in sales landing pages focus is on benefits. It’s all about presenting your audience with all sorts of benefits or plus points with a little bit of personal touch to build a relation and let them believe that the deal is so promising they could not resist it to make the purchase.

Little More Words to Understand sales Landing Pages

In order to understand this landing page sales scenario you have to realize this fact that here your audience is not interested in product features only. If your sales content is features centric then there is fewer chances of getting sales.

Landing pages are all about solutions. You have to present a problem and if your audience is facing the same problem they will surely be interested in learning the solution to the problem. Then explain how this product or service can solve this problem. Solutions, Benefits and profits of having that product will let them order, not the cold hearted features.

Let’s see this situation with an example that will explain you this features and benefits dilemma:

 To be Continued: